Food Trucks, Food Vendors & Beverage Vendors
2027 Applications Now Open
Our inaugural festival in 2026 welcomed more than 10,000 guests over two incredible days—and we're expecting similar attendance in 2027.
We're looking for experienced food and beverage vendors who can keep up with the crowds and help create an unforgettable festival experience.
Attendance
More than 10,000 guests walked through the gates during the festival's inaugural year in 2026.
With expanded festival hours, additional entertainment, food and beverage offerings, and a redesigned layout, we anticipate attendance in 2027 to be similar to—or greater than—our first year.
Food and beverage vendors will have the opportunity to serve thousands of guests over two days, in addition to hundreds of vendors and staff during Friday setup.
The Food & Beverage District
New for 2027, our food trucks, beverage vendors, bars, and Main Stage will be grouped together to create a destination of their own within the festival.
The area will feature:
• Food trucks and local restaurants
• Coffee, tea, lemonade, and specialty beverages
• Craft beer, wine, cider, and cocktails
• Dessert vendors and sweet treats
• Picnic tables and shaded seating
• Lawn games and gathering spaces
• Live music throughout the day
• Evening entertainment on Saturday
Grab lunch, enjoy a drink, meet friends, and take in the music before heading back into the shopping districts.
New for 2027: Beer, Wine & Specialty Drinks
For the first time, alcohol will be available at Vintage in the Hudson Valley Festival.
Guests ages 21 and older will be able to purchase beer, wine, cider, and specialty beverages from approved vendors throughout designated festival areas.
All alcohol purchases require a valid government-issued photo ID.
Our goal is to create a relaxed summer atmosphere where guests can sip a drink, eat great food, enjoy the bands, and spend the entire day exploring the festival grounds.
A Festival Designed for Staying All Day
We listened to your feedback from our first year.
For 2027, we're redesigning the layout to make food and beverage a major part of the experience.
You'll find:
• More food vendors
• More seating areas
• Better pedestrian flow
• Additional trash and recycling stations
• Clearly marked dining areas
• Expanded beverage options
• More shade and places to relax
Instead of grabbing a quick bite and leaving, we want guests to settle in, discover new flavors, and enjoy the atmosphere from morning until sunset.
Live Music & Dining
The Main Stage and food district will work together to create the heart of the festival.
Spend the afternoon enjoying performances from tribute bands celebrating the music of the 1970s, 1980s, and 1990s while relaxing with food and drinks.
On Saturday evening, the entertainment area will remain active even after the shopping districts begin to close, giving guests the opportunity to enjoy dinner, drinks, and live music as the sun sets over the fairgrounds.
2027 Vendor Pricing
Food Trucks: $750
Saturday & Sunday
This weekend price is for food trucks, mobile kitchens, full-service food vendors, and specialty hot food concepts looking to serve thousands of guests throughout the festival weekend.
Dessert Vendors: $500
Saturday & Sunday
This weekend price is ideal for: Ice cream vendors, bakeries, cookie and donut vendors, pastry shops, specialty dessert concepts, and other sweet treats.
Non-Alcoholic Beverage Vendors: $650
Saturday & Sunday
Designed for coffee vendors, lemonade stands, smoothie bars, specialty beverage companies, tea vendors, juice concepts, and other non-alcoholic drink businesses. This package includes placement within the festival's Food & Beverage District, serving thousands of guests throughout the weekend.
Beer, Wine & Cider Applications
Vintage in the Hudson Valley Festival is now accepting proposals from breweries, wineries, cideries, and specialty beverage companies interested in partnering with us for our 2027 event.
Selected applicants may have the opportunity to participate as vendors, sponsors, or featured beverage partners. Details regarding placement, operations, and partnership opportunities will be shared at a later date.
Interested companies may submit proposals by emailing operations@studio22events.com.
Food Truck & Beverage Placement
Food trucks and beverage vendors are placed in a designated high-traffic area near the Main Stage to maximize visibility and guest traffic. All placements are determined by the Organizer and may not be changed without written approval.
Event Day Expectations
Food truck & beverage vendors must:
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Arrive during assigned load-in times
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Be fully set up and operational by the start of each event day
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Remain open for the duration of festival hours
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Follow all assigned load-out procedures
Early departure or failure to operate as agreed may affect eligibility for future events and does not entitle the operator to a refund.
Cancellations & Refunds
All food truck and beverage vendor fees are non-refundable.
Food truck operators who cancel within fourteen (14) days of the festival may not be eligible to participate in future Vintage in the Hudson Valley events, at the sole discretion of the Organizer.
Food & Beverage Application Process
How the selection works:
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Submit an application with your menu, photos, and business details
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Our team reviews submissions to curate a balanced food/beverage lineup
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Selected vendors receive an approval email
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Approved vendors are invoiced to secure their spot
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Load-in instructions and final details are sent within 2 weeks of the event
Important Notes:
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Submitting an application does not guarantee acceptance.
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Payment is only required after a vendor has been approved.
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To ensure a fair review process, we do not accept multiple applications from the same business.
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Please do not submit duplicate applications or send follow-up emails requesting status updates. Selected vendors will be contacted directly.
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Vendor spaces are limited and curated to avoid oversaturation within any one food or beverage category.
Ready to Apply?
Applications will be reviewed over the coming months, and selected vendors will receive an email with approval and payment instructions. Due to the volume of applications received, the review process may take several weeks.
Please submit only one application per business. Do not submit duplicate applications or contact us regarding the status of your application. Vendors selected for the festival will be contacted directly, and we are unable to provide individual application updates.
We anticipate finalizing our 2027 food and beverage lineup by January 31, 2027.
FAQ's
How are food and beverage vendors selected?
Food trucks, food vendors, coffee vendors, dessert vendors, and non-alcoholic beverage vendors go through a juried review process to ensure quality, variety, and a balanced lineup.
We intentionally limit the number of vendors within each category to create the best possible experience for both guests and vendors.
Do I pay when I apply?
No. Payment is only required after a vendor has been approved and invited to participate.
What are the participation fees?
Participation fees vary by vendor category:
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Food trucks: $750
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Non-alcoholic beverage vendors: $650
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Dessert vendors: Please see the application for current pricing.
Beer, wine, and cider vendors are currently being accepted by proposal only.
Are participation fees refundable?
No. All participation fees are non-refundable, regardless of weather, attendance, sales performance, illness, staffing shortages, equipment issues, scheduling conflicts, or event modifications.
Do you guarantee sales or attendance?
No. Vintage in the Hudson Valley does not guarantee sales, attendance, profitability, menu exclusivity, or exposure.
More than 10,000 guests attended the festival in 2026, and we anticipate similar attendance in 2027. Participation is undertaken at the vendor's sole risk.
How long does the review process take?
Applications are reviewed over the coming months, and the review process may take several weeks.
Selected vendors will be contacted directly by email. Due to the volume of applications received, we are unable to provide individual application updates.
Please submit only one application per business.
We anticipate finalizing our 2027 food and beverage lineup by January 31, 2027.
Where will food and beverage vendors be located?
Food and beverage vendors will be placed within designated food and beverage areas throughout the festival grounds.
Final placement, spacing, and orientation are determined by the Organizer and may not be changed without written approval.
Are utilities provided?
Water is available on the fairgrounds through designated outdoor connections and the commercial kitchen area.
Limited electrical hookups are available and must be requested during the application process. Electricity is not guaranteed and will be assigned based on availability.
Vendors are responsible for bringing all hoses, containers, adapters, extension cords, generators, fuel, and other equipment necessary to operate their business.
What permits and licenses are required?
Vendors are solely responsible for obtaining and maintaining all required federal, state, county, and local permits, licenses, health department approvals, and inspections necessary to operate in New York State.
The Ulster County Department of Health may inspect food and beverage vendors during the festival. Vendors must have all permits and documentation readily available at all times.
Failure to provide required permits, licenses, insurance, or requested documentation may result in removal from the event without refund.
Is insurance required?
Yes. Food and beverage vendors may be required to carry general liability and product liability insurance appropriate for their operations.
Upon request, vendors must provide a certificate of insurance naming Studio 22 Events LLC and the Ulster County Agricultural Society (Ulster County Fairgrounds) as additional insured parties.
Failure to provide proof of insurance or requested documentation may result in removal from the event without refund.
Can I leave early?
No. Vendors must remain open for the full festival hours unless written approval is granted by the Organizer.
Selling out, slow sales, weather conditions, or staffing shortages do not permit early departure.
Can I change my menu after acceptance?
Menu changes must be disclosed and approved in advance. Significant changes may affect placement or participation.
Who is responsible for food safety and allergens?
Vendors are solely responsible for food preparation, handling, storage, ingredient sourcing, labeling, allergen disclosures, and compliance with all food safety regulations.
The Organizer assumes no responsibility for food-related illness, allergic reactions, or vendor compliance issues.
What conduct is expected from vendors and staff?
All vendors and staff must conduct themselves in a professional, respectful, safe, and lawful manner.
The Organizer reserves the right to remove any vendor that poses a safety, legal, operational, or reputational risk to the event, attendees, or other vendors, without refund.
Will my booth, truck, products, or staff be photographed or filmed?
Yes. By participating, vendors grant permission for photographs and video recordings of their business, products, booth, truck, staff, and operations to be used for promotional, marketing, media, social media, and archival purposes without compensation.
Who do I contact with questions?
Please review the FAQ and Vendor Terms &Conditions before contacting us.
For general questions, email operations@studio22events.com.
Due to the volume of applications received, we are unable to provide application status updates or respond to inquiries regarding selection decisions.