top of page

Put Your Brand at the Center of Vintage in the Hudson Valley Festival in 2027

More than 10,000 people attended our inaugural festival, transforming Vintage in the Hudson Valley into one of the region's most exciting new events. As we enter our second year, we're investing in larger attractions, immersive experiences, interactive installations, expanded entertainment, and a marketing campaign designed to reach an even broader audience across the Northeast and Southeast.

Vintage in the Hudson Valley Festival 2027 isn't simply returning—it's evolving into a destination experience, and we're inviting sponsors to partner with us.

Yellow Texture Background

Why Partner With Vintage in the Hudson Valley Festival?

10,000+ attendees in our first year

300+ curated vendors

2 days of shopping, music & experiences

17,000+ Instagram followers

Visitors from across the Northeast & Southeast

Ages 25–70

IMG_1293_edited.jpg

A Bigger Vision for 2027

An Immersive New Vision for 2027

For our second year, we're transforming Vintage in the Hudson Valley from a traditional vendor market into a fully immersive destination experience. Every corner of the festival is being reimagined to encourage exploration, discovery, and nostalgia, giving guests more reasons to stay longer, engage with vendors, and return year after year.

Interactive Vendor Demonstrations

Throughout the weekend, select vendors will host live demonstrations, allowing attendees to experience the craftsmanship and stories behind vintage goods. Guests may have the opportunity to watch furniture restoration, vinyl demonstrations, vintage fashion styling, antique repair, painting techniques, collecting showcases, and other hands-on experiences that bring the marketplace to life.

Immersive 1970s, 1980s, and 1990s Installations

Guests won't simply shop for nostalgia—they'll step inside it. New themed environments inspired by the 1970s, 1980s, and 1990s will recreate iconic spaces from decades past, including vintage living rooms, retro basements, game rooms, record lounges, and nostalgic displays designed for exploration and photography.

Expanded Food, Beverage, and Entertainment District

Food trucks, specialty beverages, coffee vendors, dessert stands, and the festival's beverage garden will be brought together to create a vibrant social hub surrounding the main stage. This dedicated area will encourage guests to gather, relax, enjoy live entertainment, and spend more time at the festival.

Tribute Bands and Live Entertainment

Music will play a larger role in the 2027 experience, with tribute bands and performers celebrating the sounds of the 1970s, 1980s, and 1990s. The redesigned stage area will serve as a central destination where guests can enjoy classic rock, Motown, soul, pop, folk, and nostalgic favorites throughout the weekend.

Interactive Photo Opportunities

New photo installations and vintage-inspired backdrops will be placed throughout the festival grounds, encouraging attendees to capture and share their experience. From retro scenes to themed displays, these spaces are designed to create memorable moments that extend the festival's reach far beyond the weekend itself.

Redesigned Pathways and Themed Districts

One of the biggest changes for 2027 is the festival layout. Rather than long rows of vendor booths, guests will wander through wider pathways and themed districts connected by signage, installations, music, food, and surprises around every corner. The redesigned experience is intended to guide attendees naturally throughout the grounds while creating a sense of discovery and adventure.

For sponsors, these additions create more opportunities for meaningful engagement, branded experiences, and memorable interactions with thousands of attendees over two full days.

Our Audience

Vintage in the Hudson Valley Festival attracts thousands of guests from across the Northeast and Southeast, with the majority of attendees falling between the ages of 25 and 70. Our audience is made up primarily of families, homeowners, collectors, vintage enthusiasts, and travelers looking for a unique weekend experience in the Hudson Valley.

Who attends?

  • Families seeking memorable weekend experiences

  • Adults ages 25–70 with strong purchasing power

  • Homeowners and interior design enthusiasts

  • Collectors searching for one-of-a-kind finds

  • Vintage clothing and antique shoppers

  • Music lovers drawn to the sounds of the 1970s, 1980s, and 1990s

  • Visitors traveling from throughout the Northeast and Southeast

More than a shopping event, Vintage in the Hudson Valley Festival is a destination experience where guests spend the weekend exploring, dining, discovering local businesses, and creating lasting memories.

IMG_1496.jpg
IMG_1294.jpg

Sponsorship Levels

Presenting Sponsor (Exclusive)

Investment: $35,000

Total Estimated Marketing & Activation Value: $75,000+

As the Presenting Sponsor, your brand becomes permanently integrated into every aspect of Vintage in the Hudson Valley Festival 2027, reaching thousands of attendees before, during, and after the event.

Includes:

  • Festival naming rights ("Vintage in the Hudson Valley presented by _____")

  • Largest logo placement on the website and sponsorship page

  • Premium logo placement on digital maps and festival materials

  • Main entrance and Welcome Plaza branding

  • Up to four custom sponsor banners displayed throughout the festival grounds

  • Premium activation space (20' × 20' or larger)

  • Dedicated social media features and sponsor spotlights

  • Featured placement in festival email campaigns

  • Opportunity to sponsor an immersive installation or interactive experience

  • Eight VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Dedicated sponsor entrance

  • Press and media recognition

  • First right of refusal for 2028 sponsorship opportunities

Official Automotive Partner (Exclusive)

Investment: $25.000

Total Estimated Marketing & Activation Value: $60,000+

As the Official Automotive Partner, your brand will welcome thousands of guests as they enter the festival, creating one of the most visible sponsorship opportunities of the weekend.

Includes:

  • Display space for up to four vehicles

  • Naming rights to the Welcome Plaza (front entrance)

  • Premium activation space (20' × 20' or larger)

  • Up to three custom sponsor banners displayed throughout the festival grounds

  • Branded vehicle photo opportunity

  • Logo placement on the website and sponsorship page

  • Dedicated social media features

  • Featured placement in festival email campaigns

  • Eight VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Dedicated sponsor entrance

  • Press and media recognition

  • First right of refusal for 2028 sponsorship opportunities

Main Stage Sponsor (Exclusive)

Investment: $15,000

Total Estimated Marketing & Activation Value: $35,000+

The Main Stage serves as the centerpiece of the festival's entertainment district, bringing guests together for live performances, food, beverages, and community.

 

Includes:

  • Naming rights to the Main Stage

  • Three professionally designed custom sponsor banners and (2) flags displayed throughout the Main Stage and entertainment district (design and production included)

  • Premium logo placement in the entertainment district

  • Premium activation space (20' × 20')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Featured placement in festival email campaigns

  • Six VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Dedicated sponsor entrance

  • Recognition in press and media materials

  • First right of refusal for 2028 sponsorship opportunities

Beverage Garden Partner (Exclusive)

Investment: $12,000

Total Estimated Marketing & Activation Value: $30,000+

The Beverage Garden will serve as a social hub where guests gather, relax, and enjoy the festival atmosphere throughout the weekend.

Includes:

  • Naming rights to the Beverage Garden

  • Branded lounge and seating areas

  • Two professionally designed custom sponsor banners displayed in the Beverage Garden and entertainment district (design and production included)

  • Branded cups and beverage signage

  • Premium activation space (20' × 20')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Featured placement in festival email campaigns

  • Six VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Dedicated sponsor entrance

  • Recognition in post-event communications

Family Experience Sponsor (Exclusive)

Investment: $12,000

Total Estimated Marketing & Activation Value: $30,000+

Connect with thousands of families enjoying a weekend of shopping, entertainment, food, and nostalgia.

Includes:

  • Naming rights to the Family Experience area

  • Up to two custom sponsor banners displayed throughout the festival grounds

  • Branding on family-friendly activities

  • Premium activation space (20' × 20')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Featured placement in festival email campaigns

  • Six VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Dedicated sponsor entrance

  • Recognition in post-event communications

Decades Experience Sponsor

(1970s, 1980s, or 1990s)

Investment: $8,500

Total Estimated Marketing & Activation Value: $20,000+

Sponsor one of our immersive decade experiences, featuring nostalgic installations, themed displays, and interactive photo opportunities.

Includes:

  • Naming rights to the 1970s, 1980s, or 1990s experience

  • Branding throughout the installation

  • Two professionally designed custom sponsor banners displayed throughout the sponsored decade experience (design and production included)

  • Branded photo opportunity

  • Premium activation space (10' × 20')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Four VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Recognition in post-event communications

Festival District Sponsor

Investment: $5,000

Total Estimated Marketing & Activation Value: $12,500+

Sponsor one of our immersive decade experiences, featuring nostalgic installations, themed displays, and interactive photo opportunities.

Includes:

  • Naming rights to one festival district

  • District entrance signage

  • One custom sponsor banner displayed within the sponsored area

  • Activation space (10' × 10')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Four VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Recognition in post-event communications

Vintage Photo Experience Sponsor

Investment: $4,000

Total Estimated Marketing & Activation Value: $10,000+

Sponsor one of the festival's interactive photo experiences, designed to be shared across social media all weekend long.

Includes:

  • Naming rights to one interactive photo installation

  • Branding on the photo backdrop

  • One custom sponsor banner displayed within the sponsored area

  • Activation space (10' × 10')

  • Logo placement on the website and sponsorship page

  • Featured placement on festival maps

  • Dedicated social media features

  • Four VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Recognition in post-event communications

Community Sponsor

Investment: $2,500

Total Estimated Marketing & Activation Value: $6,000+

Support one of the Hudson Valley's fastest-growing festivals while introducing your business to thousands of attendees.

Includes:

  • Logo placement on the website and sponsorship page

  • Recognition on festival sponsor signage

  • One dedicated social media feature

  • Two VIP credentials

  • Reserved sponsor parking near the festival entrance

  • Recognition in post-event communications

Have an idea? Let's build something together.

Looking to create something unique? We'd love to collaborate on a custom sponsorship experience tailored to your brand.

Custom opportunities may include:

  • Interactive installations

  • Retro lounges

  • Classic car showcases

  • Photo experiences

  • VIP activations

  • Festival giveaways

  • Exclusive branded experiences

Questions?

We'd love to hear from you.

Have questions about sponsorship opportunities, packages, or custom experiences? Our team is here to help.

 

operations@studio22events.com

Stay Connected!

Be the first to know when tickets go on sale, new merchandise drops, tribute bands are announced, vendors are revealed, giveaways launch, and exciting festival updates are released.


Sign up for our newsletter and get the latest Vintage in the Hudson Valley Festival news delivered straight to your inbox.

© 2026 Studio 22 Events LLC. All rights reserved

bottom of page